Growing Your Online Presence

Small business owners sometimes struggle with ways to grow their online presence. There are many ways to grow online and expert Chris Brogan offers some great advice through an online video (link below). There are many things you can do for “free” to start growing your online presence. Then as your budget frees up you can expand to customizing your website with custom graphic design and brand your social media pages (facebook, twitter, you tube) with your logo, contact info.

View some businesses that took full advantage of custom graphic design to brand their social media pages:

Twitter Branding 1 Facebook Branding 1

Twiter Branding 2 Facebook Branding 2

Twitter Branding 3 Facebook Branding 3

The thrid FaceBook branding example goes to the next level with 3 landing pages (under left hand column info.) Each landing page represents a different line of business and contains a branded ad speak to that unique audience. Here is a link that speaks to the bride-to-be.

If you’d like to custom brand you Twitter and Facebook Pages (or even YouTube) contact Wedgewood Graphic Design today

Take a look at Chris’ video for some quick tips.

Low-Cost Marketing Changes for Small Business

With the state of the economy, small business owners may be tempted to cut back on marketing and design efforts due to restricted budgets. I came across this article by Entrepreneur that lists some low-cost marketing changes you can make that can lead to big results! These seven tips take advantage of both online and printed materials. You can start making small changes today to make a positive impact on your business in 2011. Rosalind Resnick recommends you look at the following areas:

  • Get social using your email signature
  • Turn your business card into a small advertisement
  • Give your small business website a facelift
  • Provide expert advice
  • Start to share with other complimentary small businesses
  • Jazz up your business contact info
  • Stay diversified

I encourage you to read the full Entrepreneur article .