With the state of the economy, small business owners may be tempted to cut back on marketing and design efforts due to restricted budgets. I came across this article by Entrepreneur that lists some low-cost marketing changes you can make that can lead to big results! These seven tips take advantage of both online and printed materials. You can start making small changes today to make a positive impact on your business in 2011. Rosalind Resnick recommends you look at the following areas:
- Get social using your email signature
- Turn your business card into a small advertisement
- Give your small business website a facelift
- Provide expert advice
- Start to share with other complimentary small businesses
- Jazz up your business contact info
- Stay diversified
I encourage you to read the full Entrepreneur article .
