This month marks a full year since the United States and its workforce was shut down due to COVID-19. We were told two weeks would be enough to bend the curve; now we face the threat of mutated viral strains. The fact is, layoffs related to COVID-19 are proving as persistent as this pandemic. While we don’t have the answers to the big questions, Wedgewood Graphic Design can provide the creative support your team or business needs during this challenging time.
In this post, we tackle a few common questions about the benefits of outsourcing creative work in the hopes to connect with you and lend the support your business needs.
Why Should I Outsource My Creative Work?
If COVID-19 resulted in layoffs at your company, you’re not alone. Whether or not that’s comforting, the fact remains you have work that needs to get done for your clients — now with fewer staff to ensure project completion. Sourcing stopgap expertise is a solid option, provided you partner with the right team. Wedgewood Graphic Design is eager to support anyone in need of creative talent but partners particularly well with marketing or creative agencies, corporate design or marketing teams and small businesses.
Will Hiring Outside Help Break My Budget?
Although the U.S. economy is no longer officially in a recession, according to industry experts, many businesses — especially small businesses — are still reeling from its recent effects. No wonder business owners and even larger agencies are reluctant to hire outside expertise. Good news! Hiring contract or freelance talent, whether for a short-term or longer retainer project, is typically far more affordable than the costs associated with a new hire.
Think about it. Generally speaking, a new hire requires health insurance, a 401(k), and sick/vacation time. Even if you don’t offer all of those, any combination of one or two of these benefits will cost more than hiring a freelancer, who will not expect or, in the case of benefits and retirement, be eligible for these costly perks of the job.
Can I Outsource if the Workload is Inconsistent?
Short answer? Yes! In fact, this is a primary scenario when outsourcing makes the most sense; certainly more sense than trying to stretch a budget in order to accommodate a full-time hire.
And the pandemic hasn’t impacted all businesses the same way. Many have actually experienced unexpected growth, which is all the more reason to outsource your creative talent needs while you evaluate your workload, long-term.
Entrepreneur researched When is Hiring Freelancers a Good Idea and found that:
“Usually, when the company is growing, there are periods when there is lots of work and when there is close to none. It is typical for businesses working on a project basis such as marketing and PR agencies or software outsourcing companies. Hiring freelancers and relying on a pool of freelancers they work with over and over again allows these companies to cut costs and to increase profit margins.”
Of course, the decision to outsource your company’s creative work is best discussed with a professional whose proven track record will provide you with both knowledge and peace of mind.
Contact the Wedgewood Graphic Design team and ask for Amy when you’re ready to discuss your outsourcing options.
