Congratulations, you started your own business! You’re all excited and begin working on your business. You craft the perfect email to send off to your friends and colleagues about your new venture. Great right? Well, maybe… Did you use a professional email signature? This is one item I see many entrepreneurs overlook.
It’s important to have a professional email signature. You can accomplish this with Microsoft Outlook and other email programs. It helps you make the right impression with your contacts and helps them remember the correct contact information and what you do because everything is neatly formatted at the bottom of your email. Often times the email signature contains information similar to a business card including:
- Your logo
- Brand elements: including colors and fonts you established as part of your visual brand.
- Your contact information which consists of phone, address, website, social media links.
- Tagline or or call to action.
There are also some things to avoid:
- Don’t use excessive fonts and colors. They may not display the same way when sent to others and you don’t want to distort your message. If they don’t match your brand, avoid using them.
- Avoid using generic backgrounds in your email. They can be distracting and take away from your brand image.
- Avoid multiple offers. If you want people to take action, keep it to one simple “call-to-action.” Too many offers is likely to confuse people, and a confused mind doesn’t buy!
If you need assistance with marketing or design for your small business, call us for a free consultation.
